Juicy – Brand Identity & Logo Animation

• Conceptualization & Research: Developed the brand concept exploring sustainability and upcycling, envisioning watermelon rinds as innovative fashion materials.
• Logo Design & Animation: Created a vibrant, playful logo and animated it in After Effects to reflect the brand’s energy and personality.
• 3D Product Design: Designed a 3D watermelon-shaped bottle and conceptualized fashion items like T-shirts and bucket hats.
• Visual Identity: Defined a cohesive color palette, typography, and playful brand elements to reinforce memorability.
• Brand Storytelling: Communicated Juicy’s eco-conscious vision through design and animation, blending sustainability with contemporary style.
• Tools Used: Adobe Illustrator, After Effects, 3D design tools.