Corporate design for Orange GmbH
Orange GmbH – Corporate Design System
- Comprehensive Brand Guidelines: Developed a full corporate design system covering logo usage, color palette, typography, pictograms, and visual elements.
- Typography & Hierarchy: Defined typefaces for headings, subheadings, and body text, establishing clear rules for usage and hierarchy.
- Logo Application Rules: Specified positive/negative logo variations, background options, and minimum clear space requirements.
- Consistency & Implementation: Created a structured reference guide to ensure consistent application across all media and touchpoints.
- Tools Used: Adobe Illustrator.
Full logo
Pictogram
Color palette
Red Orange
Hex
#FF0010
RGB
255, 0, 16
HSB
356, 100%, 100%
CMYK
0, 99, 100, 0
Orange
Hex
#FF3E00
RGB
255, 62, 0
HSB
15, 100%, 100%
CMYK
0, 89, 100, 0
Yellow
Hex
#FCEC00
RGB
252, 236, 0
HSB
56, 100%, 99%
CMYK
4, 1, 98, 0
Light Green
Hex
#7AC710
RGB
122,199,16
HSB
85, 92%, 78%
CMYK
56, 0, 100, 0
Dark Green
Hex
#006A33
RGB
0, 106, 51
HSB
149, 100%, 42%
CMYK
90, 33, 100, 25
Dark Grey
Hex
#404041
RGB
64, 64, 65
HSB
240, 2%, 25%
CMYK
68, 61, 59, 46
Light Grey
Hex
#808083
RGB
128, 128, 131
HSB
240, 2%, 51%
CMYK
52, 44, 41, 7
Institutional font
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
To be used for: titles, subtitles or to highlight words
21 pt - 24 pt - 36 pt - 48 pt - 60 pt - 72 pt
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
To be used for: ordinary text
9 pt -11 pt - 12 pt - 14 pt - 15 pt - 16 pt - 18 pt
Colour Readability
Readability on coloured backgrounds or images
