Zurich Tram & Bus Tickets – Redesign Project

• Research & Conceptualization: Analyzed existing Zurich transport tickets and identified opportunities to improve usability and aesthetics.
• Information Hierarchy: Prioritized clarity with emphasis on travel zones, integrating Zurich’s zone map into the design for intuitive navigation.
• Visual Design: Assigned distinct colors and shapes to each zone, creating a vibrant, functional, and memorable ticket.
• Emotional Connection: Added welcoming messages (“Welcome to Zurich!”) to create a personal, engaging experience for tourists and locals.
• Campaign Development: Extended the concept into a promotional campaign with posters (“Which is your zone of the heart?”), strengthening city identity and public engagement.
• Pattern Design: Created decorative patterns inspired by zones’ shapes and colors, reinforcing visual identity across applications.
• Tools Used: Adobe Illustrator, Adobe Photoshop (photography & visual assets).